With Sarayaa in Senegal, a fashion brand celebrating Africa with local fabrics like woven cloth, Safiétou Seck shines across the African continent, Europe, and the United States. Safiétou Seck has always loved fashion, even though she initially studied economics in the United States. After working as an economist at the US Embassy, her passion for fashion took over. This led her to create Sarayaa, a brand of stylish and traditional clothing for women. « Sarayaa » comes from « Saraya, » a gold-bearing region in Senegal, symbolizing the value and uniqueness of women.
Sarayaa’s creations blend traditional African style with modern cuts. Safiétou aims to highlight handwoven cloth, little known but important for countries like Senegal, Burkina Faso, and Mali. Her goal? To promote elegant and unique African fashion, showcasing cultural diversity and originality. Sarayaa uses high-quality materials and unique prints to make each garment special.
The brand aims to conquer the world with collections showcased at fashion weeks and sold at private sales. Today, Sarayaa is proud to be represented in several countries and soon in the United States, thanks to its style that combines glamour and simplicity.
